Case Study: All-New Toyota Vios Launch – RM2.2M PR Value

Objective:

To create excitement and interest around the 4th generation All-New Toyota Vios and generate positive press coverage as well as highlight the technological advancements and innovation of the All-New Vios.

Creating an interest and excitement among potential buyers and ultimately leading to increased sales and market share.

Achievements:

A total of 132 news was generated in media titles like Berita Harian, Sinar harian, Siakap Keli, Kosmo, Business Today etc.

Generated a total PR value of: RM2,221,020